Youth Football Digital Ecosystem

Smart Runners

Empowering Player Visibility, Talent ID and Club Connectivity.

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The Ecosystem

Four products. One platform.

Infinite Moments.

Tunnel
Flagship Product
TUNNEL

Your football identity layer. A living résumé updated every match — stats, video moments, highlights — built to be discovered by scouts worldwide.

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Tagger
Community Powered
TAGGER

Community-powered moment creation. Tag goals, assists, saves on real footage and earn while you build the database that powers every profile on Tunnel.

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Bridge
For Providers
BRIDGE

Start your own football business.
Bridge helps creators, analysts, and video providers monetize their work through the Smart Runners ecosystem.

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Sport Stack
On The Ground
Sport Stack

SportStack digitises registrations, scheduling, payments, and team management — giving leagues, clubs, academies, parents, and players everything in one place.

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See It In Action

How the ecosystem works

Four products, one connected platform — from match day to scout discovery.

Powered By Tunnel

Every Moment Tells a Story

Scroll to watch how Tunnel captures, tags, and surfaces talent — in real time.

↓ Scroll to play
Act One — Midfield
A MOMENT IS BORN
Every great goal starts with one touch.
Act Two — The Run
TUNNEL SEES EVERYTHING
Every dribble. Every decision. Every Moment.
● LIVE TAGGING
THE SHOT
This Moment will be available to buy in 60 seconds.
GOAL
⚡ Moment tagged by 3 Taggers
#10 • 67' • Long range shot • Right foot
MR
Marcus Reid
Head Scout · FC United Academy
Saved Moment
Goal · #10 · 67' · Long Range ★
View Full Profile →
This kid has serious range. Adding to watchlist.
Scouts Discover Talent on Tunnel
Your best moments, seen by the right people.
Try It Yourself

Tag a Moment

Drag or click an action onto the timeline — this is how Tagger turns raw footage into searchable Moments that power your Tunnel profile.

⚽ GOAL
🅰️ ASSIST
⚡ SKILL
🎯 SHOT
📤 PASS
🏟️ GAMES
✨ MOMENTS
0:000:451:30
0 Moments tagged

Built For Everyone In Football

Monetize Your Matches.

Upload matches, tag key actions, and sell content packages directly to players, parents, and scouts — with zero extra operational burden. Your existing matches become a new revenue stream.

Your Career. Documented.

Build a living football résumé, updated after every match. Goals, assists, key actions — your documented performance history, seen by scouts and clubs worldwide.

Discover Talent at Scale.

Search thousands of tagged moments by position, action type, age group, and region. Find the next star before anyone else — backed by verified match footage, not just reputation.

Become a Smart Academy

Build a smarter academy where every match creates value for your players and your business.
Increase player visibility, engage parents, unlock new revenue streams, and create more opportunities on and off the pitch.

Yadegar's Journey
Grassroots

U10 — First Touch

Every great career starts with raw footage. Your first goal, tagged and saved forever.

Development

U16 — Academy Prospect

Scouts find you through tagged Moments — saves, assists, key passes — not just memory.

Breakthrough

U21 — First Contract

Your highlight reel becomes your résumé. Clubs sign players they can actually see play.

Legacy

Pro — The Archive

A decade of Moments, one searchable archive. Football moments live forever.

Match Center Marketplace

Real fixtures. Tagged in real time. Explore on Tunnel.

YFL Summer League 2026 ›
Explore on match center →

Frequently
Asked Questions.

Intercept answers from every angle — players, parents, coaches, clubs, scouts & service providers.

PlayerHow do I build a profile on Tunnel?
Your profile is created automatically when your club or league registers you on SportStack or Tunnel. Once your matches are recorded, all your stats, video moments, goals, and assists populate your profile in real time. You can then share your profile with scouts, clubs, or universities directly from the platform.
PlayerCan I use my Tunnel profile to get noticed by scouts?
Yes — that's exactly what Tunnel is built for. Your profile becomes a living football résumé, updated every match. Scouts and clubs from anywhere in the world can access it. Players like Yadegar have used their Smart Runners profile to secure transfers to European leagues after building a documented match history.
PlayerWhat kind of video content is available for me?
Through Match Center, you can purchase full match recordings, your individual highlight moments (goals, assists, saves, key actions), and team-based content packages. All moments are tagged by our crowd-tagger system and are ready to download and share on social media.
ParentHow do I buy my child's match footage?
Log in to Tunnel, navigate to Match Center, and find your child's match. You can purchase the full match recording, a player-specific highlight package, or individual moments. Payment is simple and content is immediately available in your library to stream or download.
ParentIs the content safe and private?
You control what's public on your child's Tunnel profile. Content you purchase is stored privately in your account library. Player profiles can be set to private or shared selectively with scouts and clubs of your choosing — you're always in control of visibility.
ParentWhat's the real value — why should I pay for this content?
Beyond reliving great moments, every piece of match content contributes directly to your child's digital football profile. This documented history of performance is what helps them get noticed, evaluated, and potentially selected by higher-level clubs or scouts. Think of it as an investment in their football future.
CoachHow does Tunnel help me analyse my team's performance?
Tunnel gives you access to the Moments Hub, Game Timeline, Trends & Insights, Team Stats, and Player Stats dashboards. You can review every match action linked to its video clip, identify top performers across the season, compare players, and plan training sessions based on real data — not just memory.
CoachCan I add my own tactical notes and custom tags?
Yes. The Analysis Panel (an elite Tunnel feature) is built for technical and tactical coaches. You can integrate personal notes, add custom tagging layers, and extract specific gameplay scenarios to review in analysis sessions with your staff and players.
ClubHow can a club generate revenue through Smart Runners?
Clubs can offer player profiles and video content packages to their players' parents through Match Center. This creates a new revenue stream with no extra operational burden — matches are already happening, Smart Runners turns them into a digital product. Many clubs cover their full production costs and generate upside from parent purchases alone.
ClubWhat does SportStack do for my club's day-to-day operations?
SportStack handles all the operational complexity: team and player registration, fixture scheduling, standings, referee coordination, facility management, and stakeholder communications — all in one platform. When you run a match through SportStack, it automatically feeds into Match Center as a digital asset ready for content and monetisation.
OrganiserHow do leagues integrate with the Smart Runners ecosystem?
Leagues onboard through SportStack, which manages competition structure and scheduling. Smart Runners then deploys recording infrastructure (via Bridge) and content workflows for every match. We've done this with YFL Dubai, VMSL, and the Manchester City Abu Dhabi Cup — each market type proved the model differently.
OrganiserWhat ROI can a league expect from partnering with Smart Runners?
Leagues monetise their existing matches without additional operational burden. Smart Runners provides a full technology and media layer that increases the league's value proposition to players and parents, drives engagement, and opens new revenue streams — all without requiring leagues to build or manage technology themselves.
Service ProviderHow do I join the Bridge marketplace?
Register on Bridge and create your service listing — whether you're a camera operator, video editor, or performance analyst. You'll get matched to league and club demand tied to scheduled matches. No more chasing clients individually; Bridge brings structured, consistent work directly to you.
Service ProviderWhat types of services can I offer through Bridge?
Bridge supports match recording (camera operators), video editing and highlights production, performance analysis reports, equipment rental, and post-match tactical breakdowns. As the ecosystem grows, new service categories are continuously added based on club and league demand.
EcosystemHow do all the products connect together?
SportStack manages the operations (fixtures, teams, registrations). Every match it creates flows automatically into Match Center as a digital asset. Match content enriches player profiles in Tunnel. Bridge supplies the service providers (camera operators, editors) who make it all happen. The result is a self-reinforcing loop: more matches → more content → richer profiles → more value for every participant.
EcosystemWhy is this better than buying separate tools for each job?
Separate tools don't talk to each other. You'd need a scheduling tool, a video platform, a player database, a marketplace, and manual bridges between all of them. Smart Runners is vertically integrated — data flows automatically between every layer, creating compounding value over time through repeated match activity, growing profiles, and expanding network effects.
EcosystemHow does Smart Runners create a sustainable ecosystem for youth sports?
Every stakeholder creates value for the others: leagues run smoother with SportStack, which attracts more clubs. Clubs use Match Center to generate revenue, which funds better coaching and infrastructure. Players build real profiles on Tunnel, which attracts scouts. Bridge brings in professional service providers, which raises content quality for everyone. Smart Runners builds aligned incentives — the whole ecosystem grows when any part of it grows.

Want a demo? Let's talk football.